The key to good corporate entertainment acts like comedians, magicians, and lecturers is to keep your guests wanting more. Don't schedule a 90-minute show; most people don't want to sit through one. The optimal time is 30-45 minutes for such an event.

Don't be afraid to ask your corporate entertainer for a special request. Most professional performers are quite flexible, and don't mind customizing their performance. This applies particularly to comedians, magicians, and similar acts, who may see it as an enjoyable challenge.

Remember, corporate entertainment can also serve team-building purposes. There are corporate entertainers and speakers whose chief specialty is creating team-building performances, including lecturers, comedians, mentalists, and hypnotists.